Job Description

General Purpose: The VP of Sales and Marketing is a member of our Leadership Team and is ultimately responsible for overseeing and bringing in all new sales revenue, developing and leading our marketing efforts, building out and overseeing the sales and marketing team, and growing our brand as an equity first Agency.

This is both a strategic and tactical position–you will wear a few different hats, especially for the first 18-24 months.

What You Will Be Doing: Creating a More Just and Equitable Society

In this newly created role you will be building and leading our sales and marketing team. You will manage the full sales lifecycle to meet/exceed yearly revenue targets with clients in both the public and private sectors. You will increase market share and establish the Agency as a leading voice in equity focused communications.

Your career has been built on values similar to ours and you have been focused on social impact and mission driven work inside or outside work. You will be building trust and rapport with our team, clients and future clients, while representing our company values. You will be meeting weekly as part of the Leadership Team to communicate updates, recommendations, goals and results.

You will be developing processes, creating reports, and building systems to support your team and achieve our sales goals. You will be hiring, training, and coaching team members, leading them with compassion and accountability, fostering a culture of innovation and collaboration. And you will work closely with other departments to ensure alignment of overall business objectives and drive sustainable revenue growth.

Who You Are

You are an experienced sales and marketing leader who has previously worked in sales, marketing or business development at a creative, marketing, communications or PR agency or at a professional services firm. You are not only passionate about mission driven, social impact work, but also passionate about building relationships, driving revenue, and increasing brand awareness. You have an entrepreneurial spirit and you are strategic by nature. You are results oriented and have a proven track record of finding and closing deals. You are proactive, innovative and creative in your approach, thinking outside the box in order to achieve your goals.

You are a go-getter, not only self motivated, you are motivated by those around you. You have the determination to face rejection without losing enthusiasm and the resilience to turn setbacks into stepping stones. You are constantly researching, networking and prospecting. You have a high attention to detail, strong sense of urgency, and solve problems swiftly. You are not afraid and actually welcome the ability to roll up your sleeves and get into the action!

Exceptional communications skills are your forte. Whether written or spoken, you know how to convey your message/negotiate persuasively, capturing the attention of even the most skeptical prospect. You are an empathetic and active listener, you know how to read a room, a person, and read between the lines.

You are a strong leader, whose energy and determination are infectious, and you push others to step outside of their comfort zone to achieve success .

Key Responsibilities

Senior Communications Manager work closely with and report to Agency Leadership and have the following key responsibilities:

• Establishing clear and achievable sales goals and objectives in alignment with the Agency’s overall business objectives.Defining, developing, and executing comprehensive sales plans to achieve revenue growth
• Managing the full sales lifecycle of all new leads fielding, consulting, pitching and selling new accounts.
• Generating leads (both public and private sector) through networking, events, leveraging online platforms, and other tactics.
• Initiating contact with potential clients to understand their needs and introduce our services. Conducting presentations to showcase our expertise and value.
• Cultivating strong relationships with potential clients, clients, and stakeholders to drive business opportunities and maintain client satisfaction.
• Addressing client inquiries, concerns, or objections in a professional and timely manner.
• Creating and delivering persuasive sales presentations tailored to the needs of each client highlighting the unique selling points and value proposition of our services.
• Negotiating contract terms and conditions with clients to reach mutually beneficial agreements. Closing sales deals and achieving or exceeding sales targets. Leveraging the CEO when appropriate to close a deal.
• Participating in the creation of sales budgets and then managing budgets and resources effectively to optimize ROI and ensure the efficient execution of sales initiatives.
• Tracking key performance indicators (KPIs), analyzing sales data, and preparing regular reports to evaluate performance and identity areas for improvement.
• Maintaining accurate records of sales activities, including client interactions, sales calls, and deals closed.
• Preparing regular reports on sales and marketing performance for the Leadership Team.
• Following up with clients post-sale to ensure satisfaction and address any additional needs. Seeking opportunities for upselling or cross-selling additional services.

Marketing

• Defining, developing, and executing annual and quarterly marketing strategies to drive market share and enhance brand visibility.
• Growing inbound marketing traffic and leads for the Agency.
• Growing our equity first brand
• Conducting market research to identify potential opportunities, challenges, emerging trends, customer needs, and competitive landscapes to inform marketing developments.
• Cultivating strong relationships with potential partners to drive business opportunities.
• Creating and managing marketing budgets and resources effectively to optimize ROI and ensure the efficient execution of marketing initiatives.
• Setting key marketing performance benchmarks
• Analyzing marketing campaign performance, tracking key performance indicators (KPIs), and preparing regular reports to evaluate performance and identity areas for improvement.
• Developing messaging and positioning strategies to effectively communicate the value proposition of our services to targeted audiences.
• Maintaining accurate records of marketing activities, including marketing campaign metrics. Prepare regular reports for the Leadership Team.

Processes, Systems, Documentation

• Creating and executing appropriate sales and marketing processes and standard operating procedures, refining and updating as appropriate.
• Ensuring all sales activities and next steps are thoroughly documented in our CRM (monday.com)
• Staying abreast of industry best practices, emerging technologies, and market dynamics to continuously refine sales and marketing strategies and processes. Implementing and maximizing data from our new CRM, monday.com

Leadership and Management

• Providing leadership, guidance, and mentorship to all team members fostering a culture of excellence and accountability.
• Actively participate in working “on” the Agency to accelerate the achievement of our growth strategy.
• Providing feedback and suggestions to the Leadership Team regarding client preferences, market trends, and competitive landscape.
• Collaborating not only with the entire Business Development Team but also members of other departments to ensure alignment and synergy and a client-centric approach.

Education and Experience

• Bachelor’s degree (or higher) in business, marketing, communications or a related field.
• Sales experience in an Agency environment (Communications, PR, Marketing, Advertising, Public Affairs, etc) strongly preferred.
• 7+ years of progressive experience in a sales role (selling services)
• 5+ years of marketing experience
• 5+ years of experience in building and maintaining client relationships
• 4+ years of leading and managing teams
• Proven experience driving business revenue and results through digital marketing strategies.
• Proven track record in closing new business through full sales cycle
• Additional certifications or courses in sales techniques, negotiation, or relevant industry knowledge, a plus!
• Familiarity with CRM systems and sales tools to effectively manage leads, pipeline, and sales activities. Monday.com experience is strongly preferred.

Employee spends 2/3 or more of the total time on the job

• Changing priorities;
• Juggling multiple tasks;
• Working as part of a team;
• Interacting with people from other departments;
• Selling ideas and opinions;
• Paying attention to detail;
• Having to “think on my feet”;
• Building rapport with internal team members
• Dealing with a “fast-paced” environment.

Employee spends 2/3 or more of the total time

• Working independently;

Employee spends up to 1/3 of the total time

• Dealing with different behaviors and personalities;

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is:

Regularly (2/3 or more total time) required to:

• sit on an office chair up to 8 hours per day;
• use hands to finger, handle, or feel objects and controls such as those on telephones and computers;

Frequently (1/3 to 2/3 total time) required to:

• talk and hear in person and on the telephone and video chat;

Occasionally (up to 1/3 total time) required to:

• Visit client offices – offsite, ability to travel via car, public transit, bike, etc.

Specific vision abilities required by this job include close vision, color vision, depth perception, and the ability to adjust focus.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the office work environment is usually quiet to moderate, noise levels are variable when performed remotely.

Equipment Used

Regularly: Occasionally:

Computer and printer Fax machine

WiFi/Internet

About Us

D&A Communications is an equity-first communications agency creating meaningful and lasting social change for over 25 years. We are devoted to bridging the needs of diverse communities and our client’s goals through integrated communications, authentic engagement, and public participation programs that create real-world transformation. Our mission is to build human connections and empower all people to make a transformative change that elevates our communities, creating a more just and equitable society.

At D&A Communications, we believe in transparency and open communication. We value everyone’s feedback, creativity, and innovative thinking. We are an eclectic team of self-motivated warriors working together to impact our community positively. Our goal is to grow and develop all our team members to their fullest potential. The common thread that ties us all together is our passion for making a difference.

About Our Culture

We encourage your ideas and input, and as an equity-first agency, your voice and lived experience make a significant impact both internally and on the communities we serve. We believe in work/life balance and are constantly evolving to meet the ever-changing needs of our employees and our community. We champion making space for our team members to have the freedom to openly and actively contribute their diverse perspectives. We believe that people work best in an environment where they are recognized for their efforts and respected as individuals. We work collaboratively as a team. We measure our success against our values:

Courage – We are brave and daring

Intentionality – We are committed to meaningful work and creating impact

Fluency – We are accomplished professionals who stay on the cutting edge of our field

Resilience – We are quick to respond and recover with optimism and conviction

Creativity – We believe in bold, future-focused ideas

We foster a hardworking, passionate, creative, and collaborative culture. D&A also promotes a dynamic working environment, offering full-time jobs with minimal travel requirements and optional remote flexibility. Eligible employees also receive a comprehensive benefits package and competitive compensation that includes medical, dental, and health benefits, LTD, STD, ADD/Life insurance. Plus paid vacation and sick time, holidays, a 401(k) matched by D&A, a professional development stipend, and a monthly phone/internet reimbursement. We strongly believe in and gladly support investing in our employees, their health and well-being, future retirement, and professional development.

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